Super Junior has been appointed as the official ambassadors for the globalization of Korean cuisine in 2011 by the South Korean government. The first assignment:The Ministry of Food, Agriculture, Forestry and Fisheries at Gwacheon's Government Complex.
After being appointed the official ambassador for Korean cuisine's globalization in 2011, Super Junior is already getting started by working with the Ministry of Food, Agriculture, Forestry, and Fisheries in Gwacheon for the month of March.
According to the ministry: "In order to promote Korean cuisine more effectively abroad, Super Junior would be invited to serve as its ambassador, and participate in a wide variety of activities in and outside of Korea."
A 2010 poll in China, Japan, the United States, and Vietnam by the American firm Accenture found that Americans ranked Korean food quite low in popularity among other ethnic cuisines, where Korean food was ranked 8 out of 12, whereas Japanese and Chinese were ranked third and fourth respectively.
However, in China, Korean food was ranked as the most desirable foreign cuisine, in Vietnam it ranked second, and third in Japan.
It looks like Super Junior has some work to do in improving the appeal of Korean food to Americans!
source : gokpop
